Per-Event Opt-Out, Not All-or-Nothing
Not every subscriber wants every event — now they don't have to leave
Most calendar-subscription tools are all-or-nothing: subscribe and get everything, or leave entirely. A broadcast channel lets each subscriber mute specific events they don't care about, so they stay subscribed to the rest. Reach stays high. Annoyance stays low.
The Challenge
- ✕Subscribers unsubscribe because one type of event annoys them, and you lose them for the good stuff too
- ✕Your main-event subscribers get buried under daily or minor recurring events they don't want
- ✕You can't run both 'big monthly' and 'weekly ops' on the same channel without alienating people
- ✕All-or-nothing iCal feeds push you into multiple channels that nobody wants to manage
- ✕You feel guilty posting too frequently, so you under-post and your reach suffers
How WhenToMeet Helps
Stay subscribed, mute the noise
Each subscriber decides which events appear on their calendar. They stay on the channel, you keep the reach.
Mix frequencies on one channel
Run weekly streams and monthly specials on the same subscribe link. Subscribers tune themselves to what they want.
Per-instance opt-out for recurring
A subscriber can mute a single week's meetup if they can't attend, without affecting future events.
Opt-out is anonymous
You see per-event opt-out rates in aggregate — you never see which subscriber opted out. Subscribers trust the mechanism.
Opt-out rate is a signal
High opt-out on an event type tells you what audiences don't want, without them leaving the channel.
Key Features
One-tap mute per event
Each event has a one-tap opt-out link. Subscribers mute without leaving the feed.
Series vs. instance
Subscribers can mute a whole recurring series or just a single instance. Granular control without clutter.
Aggregate opt-out analytics
See which events lost you calendar slots, and which ones all your subscribers kept. Pure signal.
Works across Google, Apple, Outlook
Opt-out removes the event from the subscriber's calendar immediately, on every supported platform.
Anonymous by design
You see aggregate opt-out, never individual behavior. Subscribers trust the control because it can't be used against them.
Get Started in 3 Steps
Publish events as normal
Every event you add gets a built-in opt-out link — you don't configure it separately.
Subscribers discover the opt-out in their calendar
From the event description, they tap a link to mute. The event disappears from their calendar.
You see aggregate opt-out rate
Per event, you see how many subscribers opted out. Use it as feedback; don't chase individuals.
Frequently Asked Questions
Does opt-out count as unsubscribing?+−
No. Opt-out removes the specific event from the subscriber's calendar. They stay subscribed and still receive other events.
Can subscribers undo an opt-out?+−
Yes. The opt-out page has an 'undo' button if they change their mind.
What about a whole recurring series?+−
Subscribers can opt out of the series (all future instances) or a single instance.
Can I see which subscribers opted out?+−
No — the model is aggregate-only. You see counts and rates, not identities.
Does this work with every calendar?+−
Yes. Opt-out removes the event from Google, Apple, Outlook, and iCal subscribers equally.
What if someone mutes every event?+−
They can — and at that point, they should probably unsubscribe. But they won't, and that tells you something too.
Is it free?+−
Yes, per-event opt-out is core functionality and included in the free plan.