Your calendar, on their calendar: introducing broadcast groups

Most tools for announcing events assume a one-shot workflow: push out an email, post a link, hope someone clicks RSVP. But recurring events don't work that way. Your audience doesn't want to RSVP every time — they want your schedule to land on their calendar once and then keep itself updated.

That's what broadcast groups do.

What a broadcast group is

A broadcast group is a WhenToMeet group with kind = BROADCAST. When you create one at /groups/new, you get a public page at /b/<slug>. On that page, anyone can tap Subscribe and your whole event series appears in their calendar app — Google Calendar, Apple Calendar, Outlook, anywhere that speaks iCal.

Every event you post, edit, or cancel syncs automatically. No re-invites. No email blasts. No chasing down people who missed the update.

Why this matters

Traditional RSVP flows put friction in front of the calendar. Every event needs its own announcement, its own link, its own action. By the fifth week, attendance drops not because people stopped caring but because they stopped tracking.

A subscription link inverts the model. Your audience takes one action — tap, subscribe, done — and after that, you own a seat on their calendar. When Thursday's class moves to Friday, they see it. When you add a bonus session, they see it. You stop being a notification and start being a part of their week.

Who it's for

Broadcast groups fit anyone with a recurring public schedule:

• Creators and streamers announcing live shows, drops, and Q&As
• Churches and community organizations publishing service times and study groups
• Cohort course operators putting classes on every student's calendar day one
• Yoga, fitness, and wellness studios sharing the week's schedule
• Meetup organizers replacing Eventbrite email invites with a cleaner flow
• Public figures offering office hours or AMAs without needing RSVPs

How anonymity works

Subscribers stay anonymous. You don't collect emails, you don't see names, and subscribers don't see each other. It's a one-way broadcast: your calendar, onto theirs. For public events this is a feature, not a limitation — it removes the awkward dynamic where someone has to submit their email just to know when your next class happens.

If a subscriber wants to skip a specific event — they can't make Tuesday, but the rest of the series is fine — they can opt that one event out of their feed without unsubscribing from the group.

How to start

1. Go to /groups/new and pick Broadcast as the kind.
2. Give the group a public slug and a short description.
3. Add your first few events — one-offs or a weekly recurrence.
4. Share whentomeet.com/b/<your-slug> anywhere your audience already is.

That's the whole flow. No segmentation, no ConvertKit integration, no email list to manage.

What's next

Broadcast groups are the start of a broader shift: we think calendars are one of the few places on the internet that still respect attention. Landing on a calendar is permission-based, reversible, and quiet — the opposite of a push notification. We'll keep building features that make broadcast groups the right place to live when someone cares about your schedule.

Subscribe to the product updates group at whentomeet.com/b/updates if you want to see where we take it next.